![]() In particular, both critics and fans frequently blame celebrities and models for using photo enhancement and retouching techniques. The main concern involves the possibility to manipulate Instagram photos by using retouching techniques and, consequently, the potentially negative influence that these “perfect pictures” may have on body image of (young) Instagram users. This is surprising as Instagram has lately been a topic of concern in the public debate (Sass, 2014 Winter, 2013). Even though Instagram is the most popular photo sharing application on the Internet, it has received very little academic attention (Hu, Manikonda, & Kambhampati, 2014). Photos and videos are a very direct form of online self-presentation and have become an increasingly powerful form of social online currency (Rainie, Brenner, & Purcell, 2012). Since its start in 2010, it has attracted more than 400 million active users, who upload around 80 million photos a day (Instagram, 2015). ![]() Instagram allows its users to share photos and videos with others. ![]() Instagram is currently a very popular social network site, especially among teenagers (Seetharaman, 2015). Results of this study implied that the recent societal concern about the effects of manipulated photos in social media might be justified, especially for adolescent girls with a higher social comparison tendency. Girls in both conditions reported to find the pictures realistic. Although the use of filters and effects was detected, reshaping of the bodies was not noticed very well. ![]() Interestingly, the manipulated photos were rated more positively than the original photos. Especially, girls with higher social comparison tendencies were negatively affected by exposure to the manipulated photos. Results showed that exposure to manipulated Instagram photos directly led to lower body image. A between-subject experiment was conducted in which 144 girls (14–18 years old) were randomly exposed to either original or manipulated (retouched and reshaped) Instagram selfies. This study investigates the effect of manipulated Instagram photos on adolescent girls’ body image, and whether social comparison tendency moderates this relation. ![]()
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